Autonomous B2B Sales Prospecting Agent
AI agents that research target accounts, craft hyper-personalized outreach, and book meetings.
Project Overview
NovaTech needed to scale outbound enterprise sales without doubling sales development representative (SDR) headcount. Encelion built an autonomous sales agent fleet that continuously monitors web signals, qualifies prospects against ideal customer profiles (ICP), and conducts hyper-personalized multi-touch email outreach.
What the Client Faced
Human SDRs spent 75% of their working hours manually researching prospects on LinkedIn, web searches, and SEC filings. Personalization quality suffered as representatives rushed to meet activity quotas, resulting in low reply rates (under 2%).
How We Solved It
Encelion deployed autonomous AI agents with web search capabilities, CRM read/write access, and LLM reasoning. The agent reads prospect company news, recent press releases, and funding announcements to compose individualized, highly relevant outreach emails.
ICP & Web Signal Scrapers
Configured agents to monitor funding news, job postings, and technology stack shifts for target accounts.
Personalized Email Generation
Generated custom value propositions referencing exact pain points found in recent company announcements.
HubSpot & Salesforce Sync
Auto-populated CRM records with rich account intelligence notes and engagement tracking.
Automated Meeting Booking
Handled incoming replies, answered preliminary FAQs, and scheduled demo calls directly onto rep calendars.
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